Fiesta of Flavors: $25 per person
PURCHASE ADMISSIONS ONLINE

COMBO: $65 Fiesta of Flavors & General Admission to Main Event
PURCHASE ADMISSIONS ONLINE

VIP COMBO: $85 Fiesta of Flavors & VIP Admission to Main Event
PURCHASE ADMISSIONS ONLINE

Must be 21 and older to attend. Valid ID and Photo Required
Proceedes Benefitting the Old Town San Diego Chamber of Commerce

Plenty of parking at the new Cal Trans building on Taylor Street at Sunset Street or
Park at Qualcomm and Ride the Green Line Trolley

Live jimador demonstrations at the Fiesta of Flavors
and during the Main Event. 

Courtesy of Tequilas Antiguo, el Jimador and Herradura

 If blue agave is the heart of tequila, then the jimador is definitely its soul.

It takes a special person to know precisely when and exactly how to harvest the agave plant, which is why the jimador always has been held in such a high regard within the tequila industry.

Jose Cortes is such that person. It wouldn’t be too far off to say that Jose has the agave spirit coursing through his veins. Jose’s grandfather was a jimador in 1925 and his father soon followed in the family tradition. That kind of lineage, and the fact that Jose has been harvesting agave plants since the age of 15, tells the story of why he is now the head jimador at Casa Herradura – one of the oldest and most respected producers of tequila since 1870.

As the head jimador, Jose still oversees the timing and harvest of Casa Herradura’s fine agave. But his role now calls him to educate consumers and tequila aficionados from around the world about the time-honored art of making tequila, from the use of the coa – the super sharp instrument used to harvest the agave plant – to the actual making of tequila itself.


Master Distillers and Owners which will be present at this years Spirits of Mexico